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In this episode of American Greed, John
Fox makes millions selling fine wine

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and lives like a classic rock star.

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Every day John would come to work in a
different car, a different fancy car.

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Ferraris, Maseratis, multiple Mercedes.

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Fox's customers are enticed with low
prices and they ignore the financial

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hangover to come.

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Stay away, stay away.

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Fox, too, is reckless.

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He steals clients' money and spends
nearly $1 million on scores of women he

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meets online.

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I think he was definitely a sex addict.

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As Fox's $55 million wine fraud comes
crashing down, one of Fox's sugar babies

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turns a nasty trick.

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Emailing, texting, calling, pay me, pay
me, pay me.

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If you're going to play, you're usually
going to have to pay.

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In Berkeley, California, there's a
trendy coffee shop called the Artiste

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And in 2015, it's a hot spot for a 65
-year -old Casanova named John Fox.

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The baristas are agog at these scantily
clad 20 -somethings who come in to date

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a man nearly three times their age.

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I got a call from the employees of
Artist Coffee, and they had been

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John Fox come into their store for
years, usually twice a week, meeting

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different women every time.

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It's a parlor game for the baristas.

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Which high -end sports car will John Fox
pull up in today?

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His Ferrari?

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His electric blue Corvette?

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And does the stunning young woman at his
side know that Fox is married and has a

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daughter about her age?

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And it got to the point where the
employees were actually kind of

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this. And they started to
surreptitiously take pictures of Fox

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girlfriends. And I thought that was
very, very telling, just how prolific a

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dater John Fox was.

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Who is this mysterious Silver Fox?

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And where does he get his money?

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John Fox was, I believe, originally a
waiter in a restaurant and floated into

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the retail wine world on a very small
scale.

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But a rising tide lifts all boats.

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And for John Fox, who founds a tiny wine
store in 1980, the Berkeley area is a

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rising tide indeed.

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With famous chefs like Alice Waters and
her Chez Panisse, Berkeley is the

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vanguard of a food and wine renaissance.

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He was at the right place at the right
time, and there was a need for his

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services.

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Still, Fox would be just a local wine
merchant whom no one outside of Berkeley

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has ever heard of if he didn't make one
key decision.

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He goes big into something called...

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Pre -arrivals.

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With pre -arrivals, consumers pay up
front for wine that's still sitting in

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France.

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The buyers might not get delivery for
several months or even years.

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Pre -arrival is a concept that's unique,
I believe, to the wine world.

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Most products you buy, you're going to
get them upon purchase. You go on the

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Internet and buy a pair of shoes, you
expect to have that.

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End of the week, it's on back order,
maybe a few weeks, whatever.

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But with wine, I can't think of too many
other retail purchases where you're

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okay with waiting for years to get this
thing.

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Why would you do it? Well, if you think
that prices are going to go up later,

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then it's better to buy it now and
you'll get it for less money.

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And it's reasonable to think the prices
will go up.

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Wines purchased on pre -arrival usually
come from the rarest, most coveted

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vineyards on earth.

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Domaine Romani Conti, Chateau Lafitte,
Chateau Petru.

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We're talking about wines that needed to
spend not just years, but decades in

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conditions where they could very slowly
evolve and all the things that

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collectors hope will happen to good
French wine that they'll...

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Gain complexity and gain nuances. And
when you pull the cork on that bottle,

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sorts of wonderful aromas will come out.
And you'll say, wow, this was worth

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waiting for.

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And for those who delay gratification,
there's a reward.

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Fortunes can be made if the wine is well
received by influential critics.

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Robert Parker, for example, moves
markets with his 100 -point rating

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Robert Parker gives 100 points or 99
points to a wine, and the next morning,

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wine is doubled in price.

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I was flipping wine, drinking it, and,
you know, it was great. You know, it

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off the years.

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In the 90s, New Yorker George Ziccarelli
works in the film and television

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business.

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But he has a side hustle, speculating in
wine futures.

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With the year 2000 approaching,
Ziccarelli bets that wine collectors

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stock up.

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And I said, you know what?

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Somebody's going to want this stuff for
the party of the millennia and the most

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expensive wine.

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John Fox's wine shop, Premier Cru,
becomes Ziccarelli's main supplier.

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Premier Cru is known for its low prices,
always well below the competition.

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And this is how I got to know John Fox,
because I brought two cases of 1990

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Roman and Conti from him, and it was
delivered right away.

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So, I mean, his prices were cheaper than
anybody else. So, you know, wow, what a

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score I made.

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While Ziccarelli builds a cellar of
extremely rare wine, his friends laugh

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him, thinking he's lost his mind.

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And then in 1999, Ziccarelli sells his
collection through an auction at

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Sotheby's, where it's touted as the
Millennium Superlot.

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His wine gets top billing on the cover
of the auction catalog.

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Well, it was a really big thing. I mean,
first of all, you know, even...

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Very well. I don't know how I was able
to get five cases of 1990 Romani Conti.

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It's hard now. I mean, it's impossible.

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The lot sells for just over a quarter
million dollars, which at the time is a

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world record.

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It's been broken many times over since
then.

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You know, the funny thing is.

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Until everybody saw this catalog,
everybody thought I was stupid and

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Everybody at work was putting me down.

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I had the last laugh, which was great.

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I buy it to drink it.

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Paul Higgins is a wine collector in St.
Louis.

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There are other things that I can try to
invest in if I want to do that, but I

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don't buy it to trade it. I don't buy it
to...

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show it to friends at parties. I buy it
to drink it and to share it with people

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at parties.

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Higgins first orders pre -arrival wine
from Premier Cru in 2000 when a co

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-worker tells him that the 2000 vintage
in Bordeaux is shaping up to be

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historically great.

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And I said, okay, I'll try that.

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And eventually I did get the wine and I
did save some money.

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And that was how I learned about that
whole pay now, get it later world of

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His only complaint about Premier Crewe
is the time it takes to get his wine.

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Everything seemed to be ship shape.

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The wine took a while, usually longer
than you wanted.

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But if you're buying a Bordeaux, some
people think you shouldn't even touch

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bottle until it's at least 10 years old.

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So if you have to wait two or three
years for a bottle, what does that

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really?

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Higgins, like George Ziccarelli, is
happy with Premier Crewe.

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And by the early 2000s, John Fox has
made his mark around the globe.

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He counts as customers at Abayo
Ogunlesi, a private equity investor and

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member of Goldman Sachs, and Arthur
Patterson, an early investor in

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Arthur Patterson is a very private man.

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But he reportedly has one of the most
beautiful wine cellars, which he has in

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Big Sur in California.

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You can't ask for a more sophisticated
investor.

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I doubt there's any wine shop in
America, or anywhere in the world maybe,

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had such an enormous customer base
globally as Premier Crew in

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Berkeley, California.

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And what is it that makes the global
elite beat a path to John Fox's door?

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Bargains.

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Deals that belt out a siren song.

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If you want these wines and you see that
price, and you know they've been in

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business for a decade, you just grab it.
That's called an avarice.

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You'll buy it now, ask questions later.

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Paul Higgins has a different point of
view.

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He believes that while Fox's prices are
low, they are not suspiciously low.

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He figures Fox simply has a more direct
source to find wine than his competitors

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do.

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The wine world has so many touch points
of distribution from the vineyard to

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your dinner table.

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And the more people that touch that
wine, the more expensive it is. So

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relatively speaking, my experience was
that Premier Cru's prices were good.

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But they weren't ridiculously good.

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Up next, Fox's low prices are actually
very costly.

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Looked too good to be true, was too good
to be true.

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And later, wine connoisseur John Fox
follows his other passion.

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I think he was definitely a sex addict.

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I mean, you know, that's a lot of money
to spend on online dating.

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For John Fox and his premier crew wine
store in Berkeley, California, the early

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2000s are boom times.

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The market explodes as the newly rich in
Asia dive headfirst, sometimes

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literally, into fine wine.

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Part of what happened was that the whole
world's thirst for wine sort of changed

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dramatically after Hong Kong dropped a
tariff.

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after auctions sort of shot up all
around the world.

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And wine all of a sudden was seen as an
investment vehicle for a lot of people.

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Because they live all over the world,
Fox's clients who buy wine on pre

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sometimes never see their purchase.

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Many are content, believing their wine
is sitting in Berkeley, chilling at 55

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degrees Fahrenheit.

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The reason they were docile is something
very clever that John Fox did. He had

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this warehouse.

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He said, I'm going to sell you that wine
at the lowest price.

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Not sure when it's going to come in, but
when it does, it's not going to be

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ready to drink. You know that. I know
that.

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So I will put it in my warehouse under
perfect storage conditions for you.

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And unlike other storage warehouses, I
am going to store it for you at no cost

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for as long as you'd like.

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It's appreciating in value and likely
taste and whatever else.

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So it's kind of a win -win from the
customer's perspective.

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All the while, that's kind of giving Fox
his window of opportunity to perpetrate

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his scheme.

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It's a remarkably simple scheme.

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In some cases, Fox just doesn't have the
wine.

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He's busy and never gets around to
actually ordering it from France.

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He'll worry about it later.

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Que sera, sera, whatever will be, will
be.

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Only when you asked for that wine to be
shipped to you did John Fox begin to

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jump around and see if he could find it
for you.

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In other cases, Fox does, in fact, have
a client's wine in his warehouse.

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The problem is, several other clients
think it's theirs, too.

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So John Fox also sold one bottle of wine
multiple times. He did this over and

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over again. And he was very good about
it. He didn't get caught.

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Fox gets away with it because most of
his clients are in for the long haul.

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And only a small minority take delivery.

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And those who do are often satisfied.

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It was no obvious red flag initially,
other than it took them too long.

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But too long was always kind of a
debatable period of time because of the

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nature of buying wine futures to begin
with.

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It didn't scream out to me that this was
some sort of wine Ponzi scheme at the

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time.

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So he had this huge juggling act going
on by selling one bottle of wine

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multiple, multiple times. But he managed
to get away with it for many, many

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years.

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Not only does he get away with it.

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John Fox prospers beyond his wildest
dreams.

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He rides an epic wave created by the
once -in -a -lifetime combination of

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fortunes in China and ideal growing
conditions. Perfect summers in southwest

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France. There was a great vintage 2009
in Bordeaux. There was possibly even a

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greater vintage 2010 in Bordeaux.

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People wanted that wine. They wanted to
lock it up. And they knew it was wine

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that was going to be many, many, many
years, decades even, before it was at

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ideal drinking point.

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And so the money just flowed in.

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And John Fox finds plenty of ways to
spend it.

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In 2011, he buys a building that once
housed a run -down art supply store,

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a renowned architect,

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and transforms it into a sparkling,
state -of -the -art retail store in

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Berkeley.

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Oh, gorgeous, you know, that's why, come
on, he must be making money, you know,

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this place is beautiful.

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We walked in, and the floors were made
of bamboo.

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The shelves holding the bottles of wine
were mahogany. There were French -type

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tapestries on the wall.

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The highest -priced wines were kept in a
glass -fronted storage room to the

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right as you walked in. So the impact
was stunning. I mean, it was a

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experience when you walked in. You were
really overwhelmed by the beauty of that

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store.

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And former customers say that, you know,
when John opened that store in 2011,

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things really seemed to change.

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All of a sudden, he seemed to be
catering to the very, very rich. And one

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00:16:52,800 --> 00:16:57,660
told me that employees had been dressing
in jeans and shirts, but all of a

229
00:16:57,660 --> 00:17:01,200
sudden they were dressing in suits and
they had pseudo -British accents.

230
00:17:04,000 --> 00:17:07,460
There's a lot of pretending going on at
Premier Crew.

231
00:17:08,760 --> 00:17:11,460
Not to mention juicy secret.

232
00:17:13,839 --> 00:17:14,839
Up next.

233
00:17:15,530 --> 00:17:20,470
See how one man spends nearly $1 million
on Internet dating.

234
00:17:33,810 --> 00:17:40,050
Flush with cash because he's running a
fine wine fraud, John Fox moves into a

235
00:17:40,050 --> 00:17:43,070
.3 million mansion in Alamo, California.

236
00:17:43,830 --> 00:17:46,070
a suburb east of San Francisco.

237
00:17:47,510 --> 00:17:51,430
It's a very exclusive community, a very
beautiful community.

238
00:17:51,810 --> 00:17:56,810
He and his wife bought a house there. He
had memberships in two private golf

239
00:17:56,810 --> 00:18:02,110
courses. He paid for his daughter's
college tuition with money that he stole

240
00:18:02,110 --> 00:18:03,550
from Premier Group clients.

241
00:18:03,890 --> 00:18:07,010
And, of course, he had quite a
collection of fine cars.

242
00:18:08,200 --> 00:18:11,700
Very fancy cars, Ferraris, Maseratis,
multiple Mercedes.

243
00:18:12,180 --> 00:18:16,040
You know, he rarely kept a car for more
than a year, always trading in for a new

244
00:18:16,040 --> 00:18:19,480
souped -up muscle car or a new Italian
sports car.

245
00:18:20,900 --> 00:18:26,400
In bohemian Berkeley, where the car of
choice is more like a Toyota Prius,

246
00:18:26,580 --> 00:18:29,780
Fox's flashiness stands out.

247
00:18:32,200 --> 00:18:33,200
Melissa Smith.

248
00:18:33,720 --> 00:18:39,440
who works in sales for Premier Crew,
says Fox's employees take note and give

249
00:18:39,440 --> 00:18:41,380
their boss a thumbs down.

250
00:18:43,000 --> 00:18:49,460
He would always park halfway between the
only handicapped space

251
00:18:49,460 --> 00:18:54,700
and the spot next to it. Every single
day, backed into it. It drove me insane.

252
00:18:54,700 --> 00:18:58,140
There were several times I thought about
calling the local police department

253
00:18:58,140 --> 00:19:00,540
just to have it ticketed or towed.

254
00:19:02,570 --> 00:19:05,630
Fox lives like he has the world on a
string.

255
00:19:06,350 --> 00:19:13,150
He and his wife Gail, nearly 20 years
younger, enjoy fine meals and live la

256
00:19:13,150 --> 00:19:14,150
dolce vita.

257
00:19:14,790 --> 00:19:19,170
But for John Fox, one woman is not
nearly enough.

258
00:19:22,080 --> 00:19:26,840
confessed in his plea agreement that he
had spent $900 ,000 on online dating.

259
00:19:27,160 --> 00:19:34,160
And he dated younger women exclusively,
women in their 20s, even though he was

260
00:19:34,160 --> 00:19:38,920
in his 60s at this time. And although
this might seem strange, there's a whole

261
00:19:38,920 --> 00:19:42,720
world out there that matches up sugar
daddies with sugar babies.

262
00:19:43,000 --> 00:19:47,180
And it's usually older men who have a
lot of money who are looking to date

263
00:19:47,180 --> 00:19:48,180
younger women.

264
00:19:49,360 --> 00:19:53,980
Sometimes for sex, sometimes not for
sex, just to have them on their elbows.

265
00:19:54,820 --> 00:19:59,940
And these younger women, they are often
college students, and they sign up on

266
00:19:59,940 --> 00:20:03,420
these sites, and they have these men pay
for their apartments, they have them

267
00:20:03,420 --> 00:20:05,700
pay tuition, they have them pay rent.

268
00:20:07,680 --> 00:20:10,660
We blurred their faces to protect their
privacy.

269
00:20:11,260 --> 00:20:15,980
But these are among the many, many
images of women John Fox collected

270
00:20:15,980 --> 00:20:21,180
adventures on websites such as
SeekingArrangements .com.

271
00:20:23,020 --> 00:20:28,080
He might pay them $500 to meet them for
a cup of coffee, and if they hit it off,

272
00:20:28,200 --> 00:20:30,700
then they may enter a physical
relationship.

273
00:20:31,540 --> 00:20:38,440
He would basically pay to have these
women maintain a nice lifestyle and come

274
00:20:38,440 --> 00:20:39,560
visit him from time to time.

275
00:20:40,060 --> 00:20:45,800
And he did this for a number of years,
and he met these people, usually in

276
00:20:45,800 --> 00:20:51,560
Berkeley, because they would fly here,
and he would pay them whatever their fee

277
00:20:51,560 --> 00:20:54,760
was, and this went on for a long period
of time.

278
00:20:56,720 --> 00:21:02,300
I spoke with one woman who told me she
was one of John Fox's girlfriends, and

279
00:21:02,300 --> 00:21:07,520
John Fox spent more than $200 ,000 on
her, mostly for her living expenses and

280
00:21:07,520 --> 00:21:08,520
her tuition expenses.

281
00:21:09,290 --> 00:21:11,670
Now, she claims she never had sex with
John Fox.

282
00:21:11,890 --> 00:21:15,290
I don't know that I believe that. I'm
not sure why anyone would spend that

283
00:21:15,290 --> 00:21:17,310
money without having a little more from
the relationship.

284
00:21:18,110 --> 00:21:23,950
But John Fox dated so many women that it
began to attract attention.

285
00:21:26,550 --> 00:21:33,270
At the Artiste Cafe, his local hangout,
baristas brazenly snapped pictures of

286
00:21:33,270 --> 00:21:34,670
Fox and friends.

287
00:21:35,920 --> 00:21:40,640
Melissa Smith says that while Fox often
leaves for afternoon appointments, he

288
00:21:40,640 --> 00:21:44,420
tells employees he's getting his back
cracked.

289
00:21:46,960 --> 00:21:51,960
We had no idea, but literally as far as
we knew he was going to the chiropractor

290
00:21:51,960 --> 00:21:55,300
once or twice a day, it was a shock to
all of us.

291
00:21:57,280 --> 00:21:58,900
Next on American Greed.

292
00:21:59,920 --> 00:22:04,800
John Fox will need more than a
chiropractor to fix the mess he's made

293
00:22:04,800 --> 00:22:05,800
Crew.

294
00:22:18,360 --> 00:22:23,500
John Fox enjoys fast cars and faster
women.

295
00:22:24,260 --> 00:22:27,560
He makes his money selling the
proverbial Brooklyn Bridge.

296
00:22:28,250 --> 00:22:29,370
Fine wine style.

297
00:22:30,490 --> 00:22:32,350
There were the orders that he completely
made up.

298
00:22:32,910 --> 00:22:38,010
I have 300 bottles of this particular
Bordeaux at this particular price.

299
00:22:39,450 --> 00:22:44,210
Come buy them. And he had no contract to
buy any of that. And in his head, at

300
00:22:44,210 --> 00:22:47,890
times, he may have justified it to
himself, and he said that he thought

301
00:22:47,890 --> 00:22:50,230
able to get them or some of them if he
needed to.

302
00:22:52,390 --> 00:22:55,070
Fox is running hard to stay on the
treadmill.

303
00:22:55,840 --> 00:23:01,860
His scheme depends entirely upon new
infusions of cash from wine drinkers

304
00:23:01,860 --> 00:23:05,420
to get their hands on the latest release
from Bordeaux.

305
00:23:05,980 --> 00:23:07,340
But here's the rub.

306
00:23:07,720 --> 00:23:14,320
After two epic years in 2009 and 2010,
the vintages that follow are mediocre,

307
00:23:14,620 --> 00:23:17,140
and the critics' ratings go down.

308
00:23:18,480 --> 00:23:23,620
But despite the disappointing harvest,
the Bordeaux winemakers keep their

309
00:23:23,620 --> 00:23:24,620
high.

310
00:23:24,810 --> 00:23:25,749
Guess what?

311
00:23:25,750 --> 00:23:29,870
Americans said, nuh -uh, I'm not buying,
not buying.

312
00:23:30,710 --> 00:23:34,610
Why should I buy wines that haven't been
praised by the critics? And it's just

313
00:23:34,610 --> 00:23:35,610
getting too expensive.

314
00:23:36,450 --> 00:23:40,070
He got basically zero, zero money on
those.

315
00:23:41,670 --> 00:23:43,410
Fox is in a cash crunch.

316
00:23:45,070 --> 00:23:46,930
And the timing is terrible.

317
00:23:47,930 --> 00:23:53,270
He's just moved into that mansion and
built a beautiful new store.

318
00:23:55,080 --> 00:23:58,280
And now his scheme is becoming
untenable.

319
00:23:59,500 --> 00:24:04,300
Despite his claims, Fox doesn't have
contracts with French Chateau.

320
00:24:04,500 --> 00:24:09,820
He must buy wine at top -dollar retail
prices to satisfy his customers.

321
00:24:12,190 --> 00:24:17,010
You, as a customer, might have 40
bottles outstanding that Premier Crew

322
00:24:17,010 --> 00:24:20,730
you, and you complain enough, and he
would go and buy 10 of them at some

323
00:24:20,730 --> 00:24:23,930
expensive price and losing money on
those bottles and say, I got you these

324
00:24:23,930 --> 00:24:27,130
bottles, and we're going to get the next
30 at some point.

325
00:24:28,290 --> 00:24:30,550
Fox has always been slow to deliver.

326
00:24:31,610 --> 00:24:34,850
Now the wait times become agonizing.

327
00:24:35,890 --> 00:24:39,950
I had kept this little file of wines
that I had ordered in various years,

328
00:24:41,660 --> 00:24:45,840
One day I opened that file on my
computer and I looked at it and said,

329
00:24:46,160 --> 00:24:48,600
this vintage is nearly five years ago.

330
00:24:49,340 --> 00:24:53,380
And I thought, well, I should have that
wine by now.

331
00:24:53,740 --> 00:24:54,980
And then I called them.

332
00:24:56,680 --> 00:25:01,960
Melissa Smith is one of Fox's
salespeople, fielding an ever -growing

333
00:25:01,960 --> 00:25:04,080
calls from concerned customers.

334
00:25:04,980 --> 00:25:10,700
And at first, Smith repeats the company
line that the wine is on its way.

335
00:25:12,179 --> 00:25:16,320
We thought he was organized. That was
the impression he gave everyone, that

336
00:25:16,320 --> 00:25:20,760
he would give us a date that containers
were going to arrive, that that was

337
00:25:20,760 --> 00:25:23,560
actually valid information that he was
pulling out of somewhere.

338
00:25:25,200 --> 00:25:27,880
Initially, they were like, oh, you know,
we've got a container ship.

339
00:25:29,580 --> 00:25:33,060
Ultimately, it was like those bars that
have those signs that say free beer

340
00:25:33,060 --> 00:25:34,060
tomorrow.

341
00:25:34,760 --> 00:25:37,720
That's what ended up happening. But at
the time, they said, oh, you know, it's

342
00:25:37,720 --> 00:25:39,200
going to be on the next container ship
out.

343
00:25:41,130 --> 00:25:46,830
But Smith, who is hired toward the end
of Premier Crew's run, quickly realizes

344
00:25:46,830 --> 00:25:50,410
her faith in her new boss has been
misplaced.

345
00:25:51,930 --> 00:25:57,010
A co -worker welcomes Smith with this
anonymous note stuck to her phone.

346
00:25:57,770 --> 00:25:58,910
Get out now.

347
00:25:59,610 --> 00:26:01,770
Run away while you still have the
chance.

348
00:26:03,530 --> 00:26:07,870
And Smith realizes Fox's business
affairs are out of control.

349
00:26:08,430 --> 00:26:13,850
As suggested by this photograph, she
secretly takes of him at his desk.

350
00:26:14,510 --> 00:26:19,550
It became very clear to me early on that
he was pulling dates out of the air as

351
00:26:19,550 --> 00:26:21,010
far as when things would actually
arrive.

352
00:26:22,270 --> 00:26:27,490
It was always the next container ship.
Didn't make it on this one. I thought,

353
00:26:27,490 --> 00:26:31,950
spidey senses are starting to tingle
here, and I'm going to have to ratchet

354
00:26:31,950 --> 00:26:32,950
the pressure here.

355
00:26:33,490 --> 00:26:36,590
Higgins logs on to Wine Berserkers.

356
00:26:37,020 --> 00:26:42,540
a forum for wine collectors, and
realizes he has unwittingly joined a

357
00:26:42,540 --> 00:26:44,240
of the dispossessed.

358
00:26:44,600 --> 00:26:46,980
My eyes went, holy cow.

359
00:26:48,300 --> 00:26:50,880
I'm not the only one wondering where his
wine is.

360
00:26:52,200 --> 00:26:56,860
The Yelp reviews of John Fox's Premier
Crew are just as bad.

361
00:26:57,740 --> 00:27:04,020
And I saw these universally horrible
reviews about Premier Crew, saying...

362
00:27:04,590 --> 00:27:06,730
stay away, stay away.

363
00:27:07,130 --> 00:27:13,110
But there was one post that said, these
guys are the best wine store in the

364
00:27:13,110 --> 00:27:17,810
world. They are the best. How can
anybody say anything bad? Blah, blah,

365
00:27:17,910 --> 00:27:20,930
blah, blah. And it was signed John F.

366
00:27:21,710 --> 00:27:28,470
And I said, hmm, I wonder, would the
owner of the store post that?

367
00:27:28,550 --> 00:27:29,550
Just possibly.

368
00:27:31,660 --> 00:27:36,020
Paul Higgins takes the complaints out of
web forums to the big leagues.

369
00:27:37,260 --> 00:27:43,320
The Hagler, a consumer advocacy column
in the Sunday New York Times, takes up

370
00:27:43,320 --> 00:27:46,040
Higgins' case and investigates Premier
Cruz.

371
00:27:46,500 --> 00:27:49,180
It's just enough to break open the dam.

372
00:27:50,420 --> 00:27:57,080
Before long, John Fox is drowning in a
flood of lawsuits and irate customers.

373
00:27:57,900 --> 00:28:00,380
Every single phone call was...

374
00:28:00,920 --> 00:28:02,980
Where's my wine? Where's my refund
check?

375
00:28:03,720 --> 00:28:04,720
You lied to me.

376
00:28:05,320 --> 00:28:07,900
It was supposed to be here by now. This
check bounced.

377
00:28:08,900 --> 00:28:11,520
Put John on the phone. Put John on the
phone. Put John on the phone.

378
00:28:12,650 --> 00:28:17,670
And I called up John Fox and asked him
why all these collectors were

379
00:28:17,670 --> 00:28:19,370
about not getting their wine.

380
00:28:19,610 --> 00:28:25,690
And Fox said that they were sort of
unsophisticated Asian collectors who did

381
00:28:25,690 --> 00:28:31,710
understand the time gap between buying
wine pre -arrival and its actual arrival

382
00:28:31,710 --> 00:28:32,710
in the United States.

383
00:28:33,440 --> 00:28:38,500
It was certainly not a flattering way to
talk about customers who had spent, one

384
00:28:38,500 --> 00:28:44,740
man had spent $900 ,000 with John Fox
and Premier Crew and had filed a lawsuit

385
00:28:44,740 --> 00:28:48,920
when he didn't get any wine or any
refund. And John just dismissed them

386
00:28:48,920 --> 00:28:50,860
as this wannabe collector.

387
00:28:52,680 --> 00:28:56,600
I really started getting worried,
actually, when I was reading about all

388
00:28:56,600 --> 00:28:57,740
lawsuits coming in.

389
00:28:58,660 --> 00:29:00,000
That's how I knew, okay,

390
00:29:01,040 --> 00:29:02,260
I'm not going to get my stuff.

391
00:29:04,040 --> 00:29:05,460
Emotions are running hot.

392
00:29:06,120 --> 00:29:11,560
Smith recalls talking to a secretary for
a Chinese multimillionaire who was owed

393
00:29:11,560 --> 00:29:14,200
$200 ,000 worth of wine.

394
00:29:14,880 --> 00:29:19,780
She went from calling very stoic, very
professional, to in tears.

395
00:29:20,660 --> 00:29:26,760
We were only semi -joking that we were
afraid for her. It sounded like she was

396
00:29:26,760 --> 00:29:30,800
going to be in trouble if the wines
didn't arrive for her boss.

397
00:29:32,110 --> 00:29:36,790
And then he showed up with a brand new
Corvette or something.

398
00:29:37,690 --> 00:29:43,790
And I just thought, wow, the monthly
payment on that could cover

399
00:29:43,790 --> 00:29:47,710
a case or two of what we owed her boss.

400
00:29:49,690 --> 00:29:54,330
Other customers sometimes show up in
person demanding their wine.

401
00:29:55,400 --> 00:29:59,200
If somebody ended up coming in and
literally just taking everything off the

402
00:29:59,200 --> 00:30:02,420
shelves and walking out with it and just
said, call the cops, try to stop me.

403
00:30:03,500 --> 00:30:05,520
We didn't, we weren't going to.

404
00:30:06,120 --> 00:30:08,600
Yeah, do it. Go for it.

405
00:30:08,960 --> 00:30:09,960
Help yourself.

406
00:30:13,300 --> 00:30:16,060
Can things get any worse for John Fox?

407
00:30:17,980 --> 00:30:19,780
Yes, they can.

408
00:30:21,520 --> 00:30:23,460
John Fox is online dating.

409
00:30:24,080 --> 00:30:26,160
eventually came back to haunt him.

410
00:30:27,640 --> 00:30:31,160
Up next, sextortion in Seattle.

411
00:30:32,340 --> 00:30:38,340
20 times a day, just constantly
emailing, texting, calling, pay me, pay

412
00:30:38,340 --> 00:30:39,340
me.

413
00:30:47,100 --> 00:30:52,700
John Fox uses dating apps to summon
women as casually as most people call an

414
00:30:52,700 --> 00:30:53,700
Uber.

415
00:30:54,890 --> 00:30:58,630
and he pays the women with money he has
stolen from clients.

416
00:30:59,730 --> 00:31:04,990
But in this modern -day version of free
love, the bill has come due.

417
00:31:07,990 --> 00:31:13,230
There was a woman that he had met
online, out of state, and they had a

418
00:31:13,230 --> 00:31:19,230
relationship, shall I say, a physical
relationship, and he ended it shortly

419
00:31:19,230 --> 00:31:22,270
after it began, and this woman...

420
00:31:22,860 --> 00:31:27,140
Realized an opportunity to make some
money off this and she threatened to

421
00:31:27,140 --> 00:31:30,680
the relationship to his wife and his
daughter and all their friends and

422
00:31:30,680 --> 00:31:35,840
Her name is soul key job

423
00:31:35,840 --> 00:31:42,760
According to a criminal complaint from
Seattle where she lives yum is a

424
00:31:42,760 --> 00:31:44,440
serial extortionist

425
00:31:46,570 --> 00:31:52,370
The King County prosecutor alleges Yum
meets wealthy men through services like

426
00:31:52,370 --> 00:31:56,050
OkCupid and SeekingArrangements .com.

427
00:32:03,810 --> 00:32:08,550
Once the men meet her and have sex, the
nightmare begins.

428
00:32:10,410 --> 00:32:16,200
She would confront other people that she
did this with and tell them that They

429
00:32:16,200 --> 00:32:18,320
got her pregnant. She needed an
abortion.

430
00:32:24,580 --> 00:32:30,420
Unless they paid for the abortion and
continued giving her money, she would

431
00:32:30,420 --> 00:32:32,280
their lives. So she was very aggressive.

432
00:32:43,630 --> 00:32:50,330
One man in Seattle, according to the
prosecutor, pays Yum $24 ,000 in

433
00:32:50,330 --> 00:32:51,330
hush money.

434
00:32:53,710 --> 00:32:56,910
But that's nothing compared to John Fox.

435
00:32:57,590 --> 00:33:03,950
Yum knows that Fox's wife is unaware of
what her husband is up to, and she

436
00:33:03,950 --> 00:33:07,530
exploits that for big money over a two
-year period.

437
00:33:08,290 --> 00:33:10,350
It begins in 2014.

438
00:33:11,560 --> 00:33:13,920
Yum sends dozens of messages.

439
00:33:19,500 --> 00:33:24,140
And Fox sends thousands of dollars to
buy her silence.

440
00:33:25,380 --> 00:33:28,860
But by June 2014, he's had enough.

441
00:33:29,780 --> 00:33:34,900
You can't expect me to keep sending you
money. We are supposed to be done now.

442
00:33:35,000 --> 00:33:37,520
At least three times we've been through
this.

443
00:33:37,840 --> 00:33:40,640
I've already sent you tens of thousands
of dollars.

444
00:33:41,260 --> 00:33:42,380
I can't do it anymore.

445
00:33:43,460 --> 00:33:44,460
Sorry.

446
00:33:46,680 --> 00:33:49,660
But Yum isn't about to let him off the
hook.

447
00:33:51,080 --> 00:33:54,800
She was very good at Facebook research
and online presence.

448
00:33:55,560 --> 00:34:00,260
She dug and found a lot about his family
and used that all to manipulate more

449
00:34:00,260 --> 00:34:01,420
and more money out of him.

450
00:34:03,060 --> 00:34:06,640
Yum figures out how much Fox paid for
his house.

451
00:34:07,850 --> 00:34:14,469
And when Fox's wife posts on Facebook, I
love my everyday driver, Audi

452
00:34:14,469 --> 00:34:16,030
USA R8.

453
00:34:17,710 --> 00:34:24,270
Yum sends a screenshot of the post and
writes, If you supposedly don't have

454
00:34:24,270 --> 00:34:27,310
money, why does your wife have an R8?

455
00:34:28,850 --> 00:34:35,110
Fox continues to send payments through
2015, while Premier Crew is

456
00:34:35,110 --> 00:34:36,110
imploding.

457
00:34:37,420 --> 00:34:43,760
It's sad in many respects because, you
know, he got himself into this position.

458
00:34:43,940 --> 00:34:47,020
He didn't know that this woman was going
to do this to him.

459
00:34:47,860 --> 00:34:51,080
But if you're going to play, you're
usually going to have to pay.

460
00:34:51,500 --> 00:34:53,500
And he learned it the hard way.

461
00:34:55,679 --> 00:34:56,880
By 2016,

462
00:34:57,800 --> 00:34:59,540
Yum is merciless.

463
00:35:00,980 --> 00:35:03,820
She writes, OK, Sackett.

464
00:35:04,680 --> 00:35:06,880
You are really testing my patience.

465
00:35:07,920 --> 00:35:14,640
If I don't have my 15K and the 4K next
week, I will send you to jail, you

466
00:35:14,640 --> 00:35:16,000
stupid piece of s***.

467
00:35:17,920 --> 00:35:24,140
In some instances, 20 times a day. Just
constantly, you know, emailing, texting,

468
00:35:24,300 --> 00:35:26,500
calling, pay me, pay me, pay me.

469
00:35:27,020 --> 00:35:29,380
It was overwhelming, I think, for him at
times.

470
00:35:32,880 --> 00:35:36,880
And it's not just Fox's wife who is a
pawn in this game.

471
00:35:37,220 --> 00:35:40,960
Yum threatens to expose the affair to
his daughter.

472
00:35:41,980 --> 00:35:47,780
She was at the time going to college at
the University of Arizona and

473
00:35:47,780 --> 00:35:54,700
learned about her father's escapades
with this woman because the

474
00:35:54,700 --> 00:35:55,760
woman contacted her.

475
00:35:57,160 --> 00:36:01,160
Yum even emails the president of the
girl's sorority.

476
00:36:02,120 --> 00:36:03,500
It was a nightmare.

477
00:36:04,160 --> 00:36:05,600
And she was crazy.

478
00:36:07,040 --> 00:36:13,000
Toward the end of this two years of
torture, Yum claims she has a recording

479
00:36:13,000 --> 00:36:16,660
John Fox admitting to running a massive
wine fraud.

480
00:36:16,980 --> 00:36:22,800
She writes, What the is wrong with you?

481
00:36:23,420 --> 00:36:29,040
Make it happen. I'm selling it to a guy
in New York I've been talking to whom

482
00:36:29,040 --> 00:36:33,580
you owe a sh... Ton of wine to who wants
you in jail.

483
00:36:34,140 --> 00:36:37,580
Answer me ASAP or I proceed with them.

484
00:36:39,020 --> 00:36:42,560
Little Pacino at that point, his life
was already crashing around, so she

485
00:36:42,560 --> 00:36:43,760
really have any leverage on him anymore.

486
00:36:45,840 --> 00:36:51,480
Up next, the sly fox turns the tables on
his blackmailer.

487
00:37:05,800 --> 00:37:12,780
On January 6th, 2016, employee Melissa
Smith gets an email from John

488
00:37:12,780 --> 00:37:14,320
Fox, a premier crew.

489
00:37:14,620 --> 00:37:17,880
It's a termination letter, and it's
painfully blunt.

490
00:37:18,460 --> 00:37:20,560
I can't afford to pay you anymore.

491
00:37:21,020 --> 00:37:23,120
No revenue, no funds.

492
00:37:23,860 --> 00:37:24,860
Sorry.

493
00:37:26,160 --> 00:37:32,300
He said, yikes, can you at least pay me
for this week? And he said, no, I have

494
00:37:32,300 --> 00:37:34,400
no money the last few days.

495
00:37:35,240 --> 00:37:36,240
Sure.

496
00:37:36,620 --> 00:37:39,560
Fox and Premier Crew filed for
bankruptcy.

497
00:37:40,660 --> 00:37:42,900
The numbers are staggering.

498
00:37:43,720 --> 00:37:50,040
They claimed $7 million in assets,
basically wine, and $70 million

499
00:37:50,040 --> 00:37:56,940
in money owed to about 9 ,000 clients
around the

500
00:37:56,940 --> 00:37:58,900
world. 9 ,000!

501
00:37:59,480 --> 00:38:04,000
And every one of those customers was
stuck.

502
00:38:07,240 --> 00:38:11,400
They include people who lost hundreds of
thousands of dollars to Premier Crewe,

503
00:38:11,560 --> 00:38:14,680
but also small -time enthusiasts.

504
00:38:16,280 --> 00:38:21,020
The man that had ordered a bottle of
special champagne for his daughter's

505
00:38:21,020 --> 00:38:25,660
wedding, and he was put off and put off,
and he got the runaround from Premier

506
00:38:25,660 --> 00:38:29,440
Crewe. He never got his wine, and the
wedding went off without that wine. I

507
00:38:29,440 --> 00:38:31,920
thought, that hit home for him.

508
00:38:33,200 --> 00:38:39,980
While the FBI raids Premier Crewe,
Seizing his records, Fox meets

509
00:38:39,980 --> 00:38:43,340
with his defense attorney and waves the
white flag.

510
00:38:44,180 --> 00:38:51,140
From the get -go, he said, listen, I'm
the Bernie Madoff in the wine

511
00:38:51,140 --> 00:38:54,920
business. I know what's going to happen
to me.

512
00:38:55,220 --> 00:38:58,360
I want to come in and I want to
cooperate. I don't want to fight this.

513
00:38:59,980 --> 00:39:04,480
And he came in and pretty much right off
the bat admitted to...

514
00:39:05,000 --> 00:39:10,600
Everything that he had done, I think he
was a broken man at that point.

515
00:39:11,760 --> 00:39:15,840
He'd been basically living a lie with
everybody in his life. His family, his

516
00:39:15,840 --> 00:39:19,400
wife doesn't know about the women he met
online. His employees don't know about

517
00:39:19,400 --> 00:39:20,440
the fraud he's running.

518
00:39:20,980 --> 00:39:25,740
Everybody he interacts with every single
day, he's living a lie with. And I

519
00:39:25,740 --> 00:39:28,600
think the weight of that becomes
crushing over time.

520
00:39:29,740 --> 00:39:33,320
I really do think that it was an
unburdening of him to tell the story of

521
00:39:33,320 --> 00:39:34,320
he'd been doing for...

522
00:39:34,330 --> 00:39:38,870
More than 20 years lying to people for
that long and stealing so much money

523
00:39:38,870 --> 00:39:40,070
so many innocent victims.

524
00:39:40,550 --> 00:39:43,690
He also mentioned to us, hey, I'm being
extorted. I'm basically being

525
00:39:43,690 --> 00:39:45,250
blackmailed even as we speak.

526
00:39:47,290 --> 00:39:50,810
And, you know, of course, it's kind of
hard to hear coming from this guy who

527
00:39:50,810 --> 00:39:53,570
just built millions of dollars. You
don't have a lot of sympathy.

528
00:39:54,750 --> 00:40:01,110
But the law doesn't require sympathetic
victims, just clear evidence of a crime.

529
00:40:01,990 --> 00:40:03,150
And John Fox.

530
00:40:03,690 --> 00:40:09,710
who has paid Sol Ki -yum more than $200
,000, agrees to record his conversations

531
00:40:09,710 --> 00:40:10,710
with her.

532
00:40:11,230 --> 00:40:15,570
She said over and over again, just, you
know, these expletive -laced tirades

533
00:40:15,570 --> 00:40:19,410
about how she's going to ruin his life
and he's such a terrible person and you

534
00:40:19,410 --> 00:40:21,670
better pay me or it's all crashing down
around you.

535
00:40:23,130 --> 00:40:26,350
Yum pleads guilty to five counts of
extortion.

536
00:40:27,050 --> 00:40:32,850
She is ordered to pay $277 ,000 to be
distributed to Fox's victims.

537
00:40:34,550 --> 00:40:38,350
John Fox pleads guilty to one count of
wire fraud.

538
00:40:38,770 --> 00:40:45,390
And on December 14, 2016, John Fox is
sentenced to six and a half years in

539
00:40:45,390 --> 00:40:46,390
federal prison.

540
00:40:48,590 --> 00:40:53,870
Francis Dinkelspiel, who was there in
federal court, notes that Fox seems

541
00:40:53,870 --> 00:40:55,070
utterly alone.

542
00:40:55,700 --> 00:40:59,480
When he was in federal court, there was
no one in the courtroom there for John

543
00:40:59,480 --> 00:41:03,660
Fox. His wife didn't show up. She
actually moved back to the Philippines,

544
00:41:03,660 --> 00:41:05,220
his daughter was nowhere to be seen.

545
00:41:06,380 --> 00:41:12,760
He lost his wife, and he seems to have
lost his daughter as well. So I think

546
00:41:12,760 --> 00:41:15,720
he's paying a very high price for his
crime.

547
00:41:18,540 --> 00:41:22,800
George Ziccarelli loses $300 ,000 worth
of wine.

548
00:41:24,230 --> 00:41:27,530
Paul Higgins is stiffed out of $20 ,000.

549
00:41:29,130 --> 00:41:34,730
Ultimately, thanks in part to the
Hagler, his American Express card covers

550
00:41:34,730 --> 00:41:35,730
loss.

551
00:41:36,310 --> 00:41:40,930
But when it comes to John Fox, perhaps
the saying is true.

552
00:41:41,450 --> 00:41:43,950
Character is destiny.

553
00:41:45,650 --> 00:41:48,510
Double parking in a handicapped spot.

554
00:41:48,810 --> 00:41:51,090
I tend not to like people like that.

555
00:41:51,920 --> 00:41:56,480
And I also tend not to like people that
take millions of dollars of other

556
00:41:56,480 --> 00:42:02,360
people's money and live the high life
and then they're sorry later when they

557
00:42:02,360 --> 00:42:03,360
caught.

558
00:42:03,520 --> 00:42:10,340
Nobody likes to see an older guy lose it
all and end up in

559
00:42:10,340 --> 00:42:12,440
jail. But what he did was wrong.

560
00:42:12,840 --> 00:42:14,460
9 -1 -1, what is your emergency?

561
00:42:14,860 --> 00:42:16,140
Sounded like playing correct.

562
00:42:16,480 --> 00:42:17,500
The neighborhood explodes.

563
00:42:18,020 --> 00:42:19,040
Two people die.

564
00:42:19,520 --> 00:42:22,000
An insurance fraud goes very wrong.

565
00:42:22,480 --> 00:42:27,180
Roll the American Creed next Monday, 10
Eastern, CNBC. Get yours.

566
00:42:27,780 --> 00:42:32,300
The Profit of Marijuana Millions
premieres tomorrow at 10, CNBC.

